Wendy's Lookalike Contest s+13

To celebrate World Redhead Day on Tuesday, May 26, Wendy’s is honoring its redheaded roots by calling on brand fans to join a look-alike contest in the heart of New York City. Everyone is welcome to join the fun and show up as your best version of Wendy – from natural red hues and pigtails to wigs, freckles and the iconic blue and white collared dress. The coveted grand prize will be free Dave’s Single^® hamburgers for a year. The event will also include music, giveaways, photo ops, and special surprises along the way! It’s a can’t miss contest that’s sure to draw a crowd – and a sea of redheads.

With a location name that nods to the iconic square burgers, Seaport Square is the perfect setting to crown a Wendy’s look-alike winner on World Redhead Day.

The competition unfolds across three rounds:

• Round 1: Contestants take the stage showcasing their best Wendy’s look.
• Round 2: Contestants prepare and read aloud their best social media worthy post channeling the brand’s witty, playful tone for National Hamburger Day (Thursday, 5/28).
• Round 3: Top 3-5 finalists perform an original, Wendy’s-style commercial with crowd applause and judge scores determining the ultimate winner of the grand prize.

Be there. Red hair. Seaport Square!

All participants must be 18 years or older, up to the first 50 participants to officially enter the contest onsite.